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5 Steps to Get Your Wedding Website on Page 1 of Google

Did you know that 81% of shoppers conduct online research before making big purchases? (Retailing Today, 2014)

That means, one of the best ways to attract new brides and grooms to your wedding business is to get in front of them when they’re looking for your services on the search engines.

Below is a brief outline of 5 steps to get your wedding website on the first page of Google.

1) Create valuable content-rich blog posts 

Whether you’re just starting your business, or you have a well-established foundation, one of the most important things you can do to attract new customers online is to create valuable content-rich blog posts.

According to Google, “65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information.”

So it doesn’t matter how long your competitors have been in business, what matters is how much value you provide in the content of your blog posts.

2) Focus on a specific keyword for each post

According to WordStream, 50% of search queries are four words or longer.

These types of search queries are known as long-tail keywords, and they have less competition than broader, more generic keywords.

Often times people search for services in their area, so an example of a long-tail keyword would be: “wedding ceremony DJ in Seattle, WA.”

3) Use your keyword in the title and copy

You may have to be a little creative to avoid sounding repetitive, but it can be done. If certain words don’t sound natural, leave them out. It’s better to appeal to your human audience first over the robotic search engines.

4) Label your photos using “alt tags”

Unfortunately, Google can’t tell what your photos are about simply by looking at them.

That’s why, on websites, images must be labeled with “alt tags,” which provide an alternative text that the search engines can read to decipher what’s in your photos.

Make sure that each of your images on your website are properly labeled with Alt-tags that are relevant to the photo, and that also include your target keywords.

5) Use keywords when linking to blog posts

Lastly, when sharing links to your new blog posts on the internet, use your keywords as the anchor text for your links wherever possible.

The more places Google sees your target keyword associated with your blog post, from headlines to hyperlinks, the higher your chances of ranking on the first page of Google for those keywords. Thus, you’ll attract more customers who are searching for your services online.

Of course, the search engines are always changing so if you’re serious about getting your website ranked at the top of the first page of Google, you may need to invest in a professional.

If you have any questions about setting up a blog, or if you’re not sure where to start, schedule your free consultation to speak with a professional marketing strategist who can help you take your business to the next level.

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