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3 Common Website Mistakes that Can Hurt Your Conversions

Most people think that website design is what you see…

But it’s even more important that your website works correctly — turning traffic into warm leads and new customers.

However, many people continue to use the following design features that have been shown to sabotage conversions.

Photo Slideshows & Carousels
Photo slideshows are very popular these days. They’re on nearly every website online. However, studies and experiments prove that slideshows hurt your website conversions, not improve them.

Sliders confuse people, as you’re sending multiple offers (that they may or may not be interested in) all at once.

They’re also a huge distraction for your visitors, as people often view sliders as an advertisement or promotion, triggering “banner blindness” which they ignore altogether. And worse still, photo sliders slow down your website, which negatively impacts your SEO.

If you have several products or services to highlight, instead of a slideshow, consider using a static layout of photos in a grid, which has been proven to increase click-through rates and conversions.

Focusing on Yourself Instead of Your Customer
Sorry to break the bad news, but when someone visits your website they’re not interested in you.

They’re on your website because they’re looking for an answer to a question, or a solution to a problem. Your website visitors are thinking about themselves and their needs.

So if your website content is all about you, your company, and how great your business is then your visitors will quickly lose interest.

Of course, your qualifications and background may be relevant, but that information should be reserved for the “about” page. The rest of your website should speak directly to your customers, provide answers or solutions to a problem, and lead them into your sales process.

No Call-to-Action (or too Many Calls-to-Action)
Your website should help guide your visitors into your sales process by directing them to take some sort of action.

People need to be led so they’ll know where to get the most value, so point them in a clear direction to the main call-to-action. If you use more than one call-to-action people can easily get confused and won’t know where to go.

So, if you want to improve your conversions and get more leads from your website, it’s critical that you make it easier for your visitors to make decisions by using a single, clear call-to-action on each page.

Are you making any of the same potentially dangerous mistakes?

If so, you may want to consider fixing your website to eliminate these design elements so that you can improve the conversions on your website, and get more brides and grooms contacting you to do business.

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